The art of the finishing touch
A little argan serum. A softer finish. Here is where the last step belongs.

Sometimes the last step makes the whole ritual feel complete. A little serum through the lengths, a gentle touch at the ends, and a moment to let your natural texture settle.
Meet the golden ingredient
Argan oil sits at the heart of the Hersutraa 100% Argan Oil Serum story. Together with vitamin E and conditioning ingredients, it brings nourishment, shine and a smooth finish to the lengths.
Begin with one or two pumps
Apply 1–2 pumps through towel-dried mid-lengths and ends. Keep away from the scalp. Distribute gently with your palms, starting with the ends and working upwards through the lengths.
Keep your natural movement
A polished finish can still feel like you. Let waves remain waves and curls keep their shape. A small amount on dry hair can help smooth flyaways when you want a finishing touch.
A place in the routine
Serum is the final step after cleansing and conditioning. Give each part of the routine its own purpose, then keep the everyday ritual simple enough to return to.

100% Argan Oil Serum
A lightweight finishing serum to smooth frizz and flyaways, bring radiant shine and leave hair with a polished feel.
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